Here are the key things we will consider when thinking about a brand strategy:
The big idea
What’s at the heart of this thing – what is it REALLY?
Values
What do they believe in and stand for?
Vision
Where is it now, where is it going – where does it want to go?
Personality
What’s the right tone of voice, to engage the target market?
Customers
Who are they targeting? What is the demographic and how do they interact with a product or service like this?